Practical Course for Business Owners - The Business Incubator

A practical course for business owners who want to take action and promote their business with greater confidence and courage.

The “Business Incubator” program will provide entrepreneurs and business owners in the city with a supportive space for personal, professional, business, and entrepreneurial growth. It will also provide knowledge and tools from the fields of business strategy, marketing, branding and differentiation, storytelling, sales, and more.

The incubator program includes 12 group learning, coaching, and training sessions.

The sessions will take place on Sundays, with each session lasting 3 hours.

Includes an active WhatsApp group throughout the support period.

The program was initiated and will be led by 3 lecturers with experience and proven success!

Galit Zer-Basson — Content, marketing, and website-building professional; workshop and course facilitator. Former journalist.

Olga Lamberg — Provides guidance for business growth through authentic and sales-oriented communication; holds a pension and investment license.

Vera Orman — Strategic consultant, coach, and mentor for business owners and managers seeking to realize their business and professional potential; teaches how to improve one’s relationship with money.

Session Content

Session 1: Connecting to the “why” and business values

Session 2: From a business vision to a strategic plan

Session 3: Connecting to money—how to price and collect payment with ease

Session 4: Upgrading your quotation—using a quotation as a tool for closing deals

Session 5: The structure of an effective message and brand language

Session 6: Defining the target audience and building a persona

Session 7: Content and storytelling—how to create content that connects the brand with its audience

Session 8: How to build an effective landing page

Session 9: Sales strategy in the new world: learning how to train one’s mindset, approach, and state of mind

Session 10: Personal branding and storytelling as the foundation for selling—and their impact on the confidence of the seller and the buyer

Session 11: The art of communication—for conveying messages, identifying objections, and engaging in productive dialogue

Session 12: Selling according to communication styles—how each style listens, behaves, and makes decisions

The group will open subject to a minimum number of registrants.